SXSW is getting its healthy dose of thrash ‘n’ roll today with Nashville brother duo JEFF the Brotherhood. Rebelling against their Tennessee honky tonk destiny, guitarist/vocalist Jake, 23, and drummer Jamin Orrall, 21, created their own record label Infinity Cats (founded by Jake in 10th grade), and spent eight years playing small gigs and rooftop party before breaking into the world of big-time music. Their sixth album Heavy Days (self-titled track featured on KEXP Song of the Day) may have been mistaken for their debut, but the guys aren’t complaining since it landed them opening acts in 2009 for giants like Ted Leo & The Pharmacists, Ty Segall, and renowned Japanese rockers Shonen Knife.
Smoke machine at 11:30 in the morning? We’ve had earlier, actually, but none that have rocked as hard! Check out JEFF the Brotherhood’s psychedelic blast: