- Good advertising for Pepsi, but a significant reward for one worthwhile community organization: Two great Canadian bands, Metric and Broken Social Scene, have been asked to choose and promote an organization that helps “refresh communities.” After giving a pitch for each cause — Metric is supporting the Women’s Funding Network, whose efforts are directed toward eradicating violence against girls, and Broken Social Scene is supporting Street Kids International, an organization that helps empower street kids to find safe and meaningful work — they want you to vote on a cause. The winner for this Pepsi Refresh SXSW Challenge gets $100,000 (and hopefully the loser still gets a bucket of cash!). You have until 3/31 to cast your vote!
- YouTube continues their web video dominance with their latest initiative, Musicians Wanted. The program is aimed at indie acts of all genres, styles, and varieties and hopes to line the coffers of the bands through delivering advertising revenue by way of embedded videos and page views on blogs and websites. YouTube employees will be taxed with voting on which bands become the website’s partners in the venture, so remember to slip an extra $50 into your submission request.
- In a week dominated by the corporate forces in Austin, news leaked out that music video pioneer-turned-film artist Michel Gondry is once again teaming up with Iceland’s greatest musical import, Björk. The duo is working on movie — perhaps for IMAX theaters — that is being deemed a “scientific musical.”
- In a year where they seem to be gobbling up any band that isn’t attached to a label, Jagjaguwar announced the addition of Minneapolis’ Peter Wolf Crier to their fattening roster. The duo’s debut, Inter-Be is slated for a stateside release on May 25th.
- International Federation of the Phonographic Industry chairman John Kennedy recently stated that it takes approximately $1 million for an artist to become a major global success ($2 million if you happen to be a jazz artist). The conservative figure is based on label advances, recording, tour, and promotional fees and something called three music videos. In other words, those helming the recording industry continue to be clueless to the independent and digital revolutions stealing their business and rightfully taking away money for their private jets and third vacation homes.
- Freak folk star… humper Devendra Banhart unveiled his new Ron Winter directed video “Baby.” See how many “famous” people you recognize:
- Perhaps all of the bands are still winding their way out of Austin after SXSW, because the talk shows are light on musical guests this week. Jimmy Fallon seems to have most of this week’s highlights: Rogue Wave, The Besnard Lakes, and The Clientele. Here are the rest:
Monday, March 22
Jimmy Fallon: Rogue Wave
Carson Daly: Grizzly Bear (R)
Tuesday, March 23
Jay Leno: Rodrigo y Gabriela
Jimmy Fallon: The Besnard Lakes
Wednesday, March 24
David Letterman: Joan Jett and the Blackhearts
Jimmy Fallon: The Clientele