Every Monday through Friday, we deliver a different song as part of our Song of the Day podcast subscription. This podcast features exclusive KEXP in-studio performances, unreleased songs, and recordings from independent artists that our DJs think you should hear. Each and every Friday, we deliver songs by local artists. Today’s selection, featured on the Afternoon Show with Kevin Cole is “Discoteca Nacional” by Clorofila from Nortec Collective on his 2010 album, Corridos Urbanos, on Nacional Records.
For those unfamiliar: Nortec Collective is a group of four musicians who’ve made themselves famous over the years in their homeland of Mexico and across the world. A mixture of techno, electronic, and traditional Mexican music is the hallmark to their well known and the much-loved Nortec sound — a distinction which has earned them numerous awards. Following a successful run of things with the release of their wildly popular album Tijuana Sessions Vol. 3 in 2007, band member Jorge Verdín (also known as Clorofila) was offered the chance to release some of his own songs, which he had been working on for a possible new Nortec album. His long awaited solo album, Corridos Urbanos, is a breath of fresh air and holds true to his Nortec roots — expertly mixing traditional Mexican instruments like the accordion and injecting them with elements of electronica. It’s a style that doesn’t sound right on paper, but it all seems to go together very well when done by a craftsman like Clorofila. Today’s song is a cool story about a record store of the same name he frequented when growing up. If you’ve never heard Nortec, this inside glimpse into the world of one of its talented members is a pretty good start. Is there anything that Nortec Collective touches that doesn’t turn to gold?
Clorofila is on a short tour with band Agua Caliente, but no other tours have been announced as of yet. You can read more about the band on their MySpace page as well as their cool blog site. In the meantime, check out “Baby Rock Rock” the video for their first single off the new album: