When this punk rocker and this psychedelic surf enthusiast met in film school, they probably spent hours dissecting their favorite TV shows, movies, books and, most importantly, albums. Somewhere along the way, one of them might have tossed out the idea of writing something together. And from there, the Cults was born. With their love of technology, Madeline Follin and Brian Oblivion defied the music industry model, self-releasing their first songs via Bandcamp. Pitchfork was an early fan and made sure to sit down with Brian, who revealed his old-school rock soul during the interview. “Back in the day, there was kind of a mystery to rock and roll, where you could look at album covers and imagine what their lives are like,” explained Oblivion. “Now, we’re not satisfied unless we know exactly what they do every day, who they are, where they live.” But what you need to know about this band, they have given to us readily. Their exuberant overflowing sound makes it impossible to keep your feet planted while listening to their songs. But a darker side lurks beneath that jovial playfulness, as evidenced by this introduction to one of their songs, which they borrowed from infamous Jonestown figurehead Jim Jones: “To me, death is not a fearful thing. It’s living that’s treacherous.” We heartily agree and cannot wait to hear where this young band goes in the future.