Live Video: The Men at SXSW 2012

photo by Jim Bennett

Earlier this March, we featured The Men during our 2012 SXSW broadcast from Mellow Johnny’s Bike Shop (read about it here).  If you take nothing else from this post, know that The Men take it to 12.  Yes, 12.  They are louder than 11.  They are abrasive.  They sweat blood.  They howl into the crowd with reckless abandon.  But they also make rock n’roll in the purest sense of the word.  And they want to show you a good time.  The Brooklyn group, fronted by guitarists and vocalists Nick Chiericozzi and Mark Perro, started life in 2008 as a hardcore/punk duo distributing homemade videos to any and everyone who would listen.  It wasn’t until they released 2011′s Leave Home that the indie community started to take notice of this then unknown band that was one part Sonic Youth, one part Mudhoney, and a bit of Black Sabbath for good measure.  However, on Open Your Heart, released this past March, the boys of The Men, now each approaching their thirties, are an enlightened, mature group that owe their new sounds as much to the Let It Be-era Replacements and 70′s American psychedelic rock as they do to their punk /hardcore constituents.  The album may be a disjointed mash-up of their conflicting sounds, but The Men do not care and you shouldn’t either because at the end of the day, they play what they love, and love what they play.  And what they play, undeniably rocks.  Check out their full set from Mellow Johnny’s Bike Shop at SXSW 2012, opening with “Turn It Around” and ending the set with “Night Landing.”

This coming May, The Men embark on a worldwide tour in support of their newest album, Open Your Heart. For a full list of upcoming gigs, as well as band discographies and photos, consult their band webpage.

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