Surprise! My Bloody Valentine release new album today!

In a marketing move as surprising as anything Radiohead has ever done, shoegaze pioneers My Bloody Valentine have announced and released their new album in the same day… today! On their new website, also launched today, fans can purchase m b v immediately as a digital download, on CD or on vinyl. The latter is certainly the preferred format, as the site states: “This album has been recorded as an analogue album. It was recorded on 2 inch 24 track analogue tape and mixed onto half inch analogue tape and mastered with no digital processing involved.” Buy it in any format now, though, and you can grab the digital files for instant satisfaction.

If you’re somehow not already clamoring for the album, the band is uploading the songs for preview purposes on their YouTube channel:

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