The DIY spirit of the Northwest is what makes our artistic community so unique. As part of our commitment to supporting the sound and culture of the Northwest, KEXP, Upstream Music Fest + Summit, and MoPOP are partnering to offer Mastering the Hustle, a series of ongoing workshops to help emerging artists navigate the music industry.
Artist-centric programming is a cornerstone of all three organizations, and Mastering the Hustle will bring local and national industry experts straight to emerging artists, providing them with valuable information to help further their career. We want to provide emerging artist the tools and support they need to find success; however, you define it.
The sessions will include speakers from across the music industry and collaborative workshops, focused on supporting emerging artists at every level of their career, especially those interested in pursuing music at a professional level. These workshops are FREE, All Ages, and open to the public. Please note that RSVPs do not guarantee entry. Admission is subject to venue capacity and is first come, first served.
Workshop 1: Building Your Music Brand
Date: Saturday, February 4
Time: 2:00 pm – 4:00 pm
Location: KEXP Gathering Space
Description: Join us at KEXP’s Gathering Space to learn about concepts in branding and promotion from local music industry professionals.
Speakers: Megan Jasper of Sub Pop; Bree McKenna, bass player for Tacocat; Megan Tweed of Assembly; and Thunderpussy: Molly Sides, Whitney Petty, Leah Julius, Ruby Dunphy
Workshop 2: Your Sound and Performance
Date: Saturday, April 1
Description: Join us at MoPOP and explore the mechanics behind building your best live show.
Speakers: To be announced!
Workshop 3: Making Money in Today’s Music Economy
Date: Saturday, May 13
Location: Upstream Summit at WaMu Theater
Description: Join us at the Upstream Summit space at WaMu Theater and unravel the mysteries of a music business that has undergone a seismic shift in the digital age.
Speakers: To be announced!
KEXP is one of the most influential listener-supported music radio stations in the country. More than 200,000 listeners from around the world tune in to the station each week over the air and online. On KEXP’s YouTube channel, videos of exclusive in-studio performances garner more than 1.7 million views per week. KEXP produces over 500 live performances each year.
The Museum of Pop Culture is a leading-edge nonprofit museum, dedicated to the ideas and risk-taking that fuel contemporary popular culture. With its roots in rock ‘n’ roll, MoPOP serves as a gateway museum, reaching multigenerational audiences through our collections, exhibitions, and educational programs, using interactive technologies to engage and empower our visitors. At MoPOP, artists, audiences and ideas converge, bringing understanding, interpretation, and scholarship to the popular culture of our time.
About Upstream Music Fest + Summit
Upstream Music Fest + Summit is a three day festival and industry summit celebrating the emerging sound and culture of the Northwest. The music festival includes intimate performances and unique collaborations across 25 venues around Pioneer Square and at the Main Stage in CenturyLink Field’s North Plaza. The two day industry summit gathers artists, influencers and industry experts at WaMu Theater for keynotes and breakout sessions exploring the new music economy. Upstream offers a unique experience that fosters and supports artists at every level of their career, while offering music lovers a weekend of showcases from the Northwest and beyond.